Solipay

App Redesign | iOS App

Summary

A redesign of Solipay’s mobile app, with the goal of implementing best UX practices and helping Solipay build trust with both current and prospective users.

View Prototype

Activities

Competitive Research
Feature Analysis
Screener Surveys
User Interviews
Affinity Mapping
Archetype Development
Prototyping
Usability Testing

Tools

Figma
Miro

Team

CEO
Software Engineer
UX Designers (3)

My Role

UX Researcher
UX Designer

Timeline

February 2021
2-week sprint

The Challenge
Initially, Solipay wanted to design a new social feature for their mobile app, with the hope of leveraging user interaction within the platform. Our research revealed another area of opportunity to drive engagement: a redesign of the app itself, with the goal of implementing best UX practices and helping Solipay build trust with both current and prospective users.

Discover

We started our research by learning who Solipay’s users are and who Solipay are competing against. We sent a screener survey to over 190 users to make sure we selected the best possible candidates to interview.

We quickly learned that several of the users were not actively using the Solipay app and I was able to leverage that during interviews to determine what we could do to impact their engagement. Our key insights from our interviews were:

In addition to user interviews, we also did competitive research to better understand the data marketplace. We knew Solipay was focused on passive data collection and not active methods (i.e. surveys and ad-watching), but our research revealed how important the flow and design of the onboarding process was when considering the data we were asking users to share, especially when compared to direct competitors.

Define

We developed our archetype based on our research findings. This, coupled with the research, made it clear that the focus of the design needed to be on two key processes:

These processes, as well as the need for fast transactions, would be the MVP for our design, building on the key user needs we had previously identified.

Develop

Prior to kicking off design studios, we worked as a team to determine what features needed to be a part of the redesign that aligned with the goals mentioned above. We used a MoSCoW map to keep a clear vision throughout our subsequent designs and prevent feature creep.

Once we had our design in place, we focused our usability tests on taking our key processes to task. All users were able to complete both onboarding and the sharing/selling of their data.

Our testing made it clear that we had nailed the key processes necessary for the app's success, but there were clear improvements to be made going into hi-fidelity designs:

We shared our findings with the Solipay team and got valuable feedback on both the processes we'd focused on, as well as possible graphics we could adopt into the app. We felt that having the app share images with Solipay's main website would create consistency of message for the user, so we brought several images from the homepage into the onboarding process.

Deliver

Like our mid-fi tests, users who tested the hi-fidelity prototype succeeded in completed the tasks of onboarding and sharing/selling their data.

The main point of feedback from testers was a desire to learn more about why a company was interested in their data, something we already knew from our testing that didn't make its way fully into the prototype. The GIF below is a great example of where this information might live.

Solipay was thrilled with the redesign and the updated focus the copy placed on the user's interactions with the app instead of framing things from Solipay's perspective. Our presentation also shed light on another possible focus for Solipay: creating more data awareness for its users.

"I know more about our company now than before your presentation."
     -
Software Engineer @ Solipay

Takeaways & Next Steps

As a team and as individuals, we learned a lot from our work for Solipay. I had never worked for a client as a contractor before and quickly realized how valuable it is to bring those stakeholders into multiple steps of the UX process, not just the final presentation.

If we were to revisit this project with Solipay and build on it futher, we'd involve the client in a more active way where it makes sense to do so. Based on what we learned, possible next features to test include:

When it comes to revisions on our design, we'd look to update the following based on our testing:

Given how important data privacy & security is today and how much more scrutinized it'll be in the coming years, I found this project to be invaluable to my development as a UX designer. It's the kind of project that will impact the way I think about designing for data for years to come. I'm grateful to my teammates for their comradery and to Solipay for this opportunity.

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